Who we are
Peaceful Avenue (“we”, “us”, “our”) provides mentoring and life‑skills support for children, young people and their families in the UK.

What information we collect

When you create an account or submit an enquiry, we may collect:

• Parent/carer details: name, email, phone number, address.
• Child details: first name, age, general needs or concerns (no diagnostic paperwork is required at sign‑up).
• Account and usage data: login details, consent choices, basic analytics (pages visited, forms submitted).

If you proceed to work with us, we may also collect:

• Session notes and progress records.
• Information shared by you about school, professionals involved, or relevant background.

How we use your information

We use your information to:

• Create and manage your account and bookings.
• Provide mentoring, guidance and support to you and your child.
• Communicate with you about sessions, resources and important updates.
• Maintain safety, safeguarding and quality of service.
• Improve our services and understand what families need most.

We do not sell your personal information.

Legal basis for processing

We usually process your data because:

• It is necessary to perform our contract with you (providing services you request).
• We have a legitimate interest in running and improving our services.
• We are required to meet safeguarding and legal obligations.
• We have your consent (for example, to send optional email updates).

You can withdraw consent for non‑essential uses (like newsletters) at any time.

Who we share information with

We may share information when necessary with:

• Professionals you tell us are already involved (for example, school staff, GP or other services) – normally with your agreement.
• Agencies where we have a safeguarding concern and a legal duty to act.
• Service providers who help us run our systems (for example, secure booking or email platforms), under appropriate data‑processing agreements.

We do not share identifiable information about your child for marketing.

How we store and protect your data

• We store your information in secure digital systems with access restricted to authorised team members only.
• We keep data only as long as needed for service delivery, safeguarding, legal and audit purposes, then delete or anonymise it.
• We take reasonable technical and organisational measures to prevent unauthorised access, loss or misuse.

Your rights

You have rights over your personal information, including:

• Access: to ask for a copy of the personal data we hold about you.
• Correction: to ask us to correct inaccurate or incomplete information.
• Deletion: to ask us to delete certain information, where appropriate.
• Restriction or objection: to limit or object to some types of processing.

You can exercise these rights by contacting us.
If you are unhappy with how we handle your data, you can also complain to the Information Commissioner’s Office (ICO).

Contact

For any privacy questions, contact:
Email: privacy@peacefulavenue.co.uk